The difference between a poor design and a good design may be the result of a sound design method, superior training, better education, or other factors. However, a really great design is the brainchild of a really great designer. Great designs are clean, simple, elegant, fast, maintainable, and easy to implement. They are the result of inspiration and insight, not just hard work or following a step-by-step design method. Invest heavily in your best designers. They are your future.
The Design of Everyday Things
